Identifying and understanding customer needs:
● what customer needs are: price, quality, choice,
convenience
● the importance of identifying and understanding
customers: generating sales, business survival.
Discover
Delve
Create a mind map around four businesses. Think about how they meet customer needs.
I have started one for you.
Demonstrate Question
This question is an explain question. You MUST use the BLT format. An example is below for a different explain question. The structure of your answer should match the example.
Explain an advantage of having limited liability. (3 marks).
One advantage is that you only risk losing the money you invest in the business.
This is because you and your business have separate legal identities
This leads to being being more willing to take risks with business
Therefore having greater returns when those risks are successful
Have a go at your own
Explain one benefit to a small business of understanding customer needs. (3)
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Mark Scheme
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